Product Marketing Intern → Product Marketing Specialist · May 2020 – Feb 2022
Driving adoption of Benevity’s product knowledge base and community
About
Benevity makes software for corporate giving, volunteering and community investment, used by many Fortune 500 companies. B-Hive is its client community and knowledge base, where CSR professionals learn the product and share what works.
The challenge
This was my first role after university. I started as an intern on a six-month refresh of 80+ brand and collateral pieces. As a specialist, I took on B-Hive’s go-to-market and day-to-day running (400+ pieces of content), the monthly release notes process, and competitive battle cards for sales.
20%
Shorter monthly release-notes cycle across teams
Fortune 500
Clients served through customer education assets
Dozens
Enablement and education assets shipped
Some of the work
Clients’ CSR teams needed one place to learn the product, keep up with releases, and share how they ran giving and volunteering programs. I led go-to-market and content for B-Hive, growing it to 400+ pieces of content and driving adoption across Fortune 500 clients.
Prospects worried that rolling out a new giving platform across a large company would be slow and disruptive. I created the implementation datasheet that shows new clients what onboarding looks like, backed by proof points of 700+ clients and a 9.6/10 rating, giving sales a clear answer to “what does onboarding look like?” early in deals.
The monthly release notes pulled in product management, PMM, and creative, and the handoffs made the process slow. I streamlined the monthly “What’s New” process and wrote the email that keeps clients current on new features, shortening the monthly cycle by 20% while resolving key pain points for stakeholders.
